There are rare, quiet moments when a brand does not present itself loudly, but rather reveals itself gradually, like the light that comes through glass. This is the case when you discover Vetro.
Vetro was created by Simone Voigt based on her philosophy of balance in art and life. Unlike other contemporary design companies that rely on either old memories or current tendencies, Vetro offers an idea of equilibrium of both elements. The balance of reverence and restraint characterizes this brand perfectly as well.
At its core lies the storied legacy of Murano, long regarded as the spiritual home of glassmaking. But where many brands look to Murano as a source of aesthetic inspiration,, Vetro recognizes this place as an essential part of the Italian culture that deserves preservation. Thus, Voigt dedicated many years to collecting and studying glass lamps made by masters from the island of Murano. She was fascinated with the lamps produced in the middle of the 20th century, so she traveled to Italy to find out the makers that can revive this almost forgotten technique.
This process was not quick. Authenticity is not achieved quickly, but authenticity is the goal. It didn’t happen immediately. It seldom does, at least when it comes to being genuine. The workshops were approached, talks took place, and procedures were discussed. And only after all this effort, could Vetro make sense of working alongside craftsmen who could not just copy the process but embrace its spirit.
The outcome is the Candy line, a range of lighting that is more than just fixtures; they are artifacts – pieces that embody history and purpose. Manufactured with the original tools, each piece is unique in its imperfections, which is what defines craftsmanship.
In a time when perfect things are mass-produced by machines, Vetro embraces imperfection. Variations in colors, subtleties in shapes, human fingerprints on the surface – none of these elements make the products any less beautiful; they simply emphasize the unique connection between the designer, materials, and product itself.
However, what is especially unique about the brand is not only the emphasis on traditions but the ability to interpret them in a new way. There is something Scandinavian in this kind of approach; the restrained style that manages to balance the luxuriousness and extravagance of Murano glass.
These lamps are not only meant to brighten up the interior, but they also serve as its center point. Regardless of whether you have a simple or complex interior, you will feel that something new has been added by simply placing one of the Vetro creations there.
This idea is perfectly embodied in the brand’s showroom in Copenhagen. Not only is it a place where customers come to see their new products, but it is also the perfect location for experiencing how light transforms different shapes and colors.
There is much talk about the handmade and its significance in design. It is seldom put into practice with such purity of intent as Vetro. In this case, Vetro is not seen as the solution, but merely a reminder that the future of design might very well rely on our capacity to sustain the traditions of the past in their truest form.
For those who are willing to delve deeper, Vetro provides one of the few experiences today that promise a sense of continuity, not only in time, but also in place and the things we surround ourselves with.
As always, the experience leaves you longing for more.Regards,
Guerre
Photo Credit: VETRO
