Ten c, The Emperors New Clothes, introduces The Forever Collection. The original fairy tale by Hans Christian Andersen tells of looking beyond what you are told to see and to value what is truly there. The ability to look beyond the fads and trends is a new interpretation of the original fairy tale.
Ten c. Pieces that asked to be loved for what they are. Pieces intended to last forever. These timeless and iconic garments are created to live and age with you, and the incredible Japanese jersey will, with time, mould itself almost imperceptibly to you. The tent that wears the scars of every event it has ever been through with you. That pair of jeans you just cannot throw away. They will become exclusively yours.
Ten c believes that by applying the true values of craftsmanship and creating garments that are conceived to last all your life, they can in some way help, and this comes from the bible of real environmentalists, in the elimination of waste. They are talking about caring. And quality.
Ten c is designed by Alessandro Pungetti with a contribution from Enzo Fusco.
After designing for C.P. Company and Stone Island, Alessandro Pungetti combined his supreme technical and outerwear design experience and co-founded the Italian menswear brand Ten C. Inspired by timeless Japanese ideals, the brand’s logo is a nod to the Kikumon, the imperial seal of Japan. Founded on tried and tested archive silhouettes – field jackets, parkas, and anorak styles, Ten C prides itself on updating timeless outerwear designs. As a constantly evolving entity, company owner Enzo Fusco speaks on how brand development and humanity co-exist. “We have to change: living means evolving, growing, having new perspectives. I am concerned about everything that remains still, silent, unchanged, even though real change does not have to disrupt, but has to be hidden to be truly revolutionary. We need to review our behavior, both towards nature and human beings, and towards the planet that hosts us. Only in this way will we be able to develop our businesses better, with more intelligence and maturity, without too much anxiety. The rest will follow”.
Ten C’s upcoming collection focuses on OJJ: Original Japanese Jersey. Recognized as the brand’s signature fabric, the high-density nylon and polyester blend is both windproof and water-repellent. Designed with a unique dyeing process, the fabric is finished with a worn look, which replicates the texture of denim